A successful cover letter is one that is able to sell the applicant to the employer, leaving the employer wanting to learn more about what the applicant can offer the organisation which should be detailed in the resume. The objective is to make the employer want to read your resume and other accompanying documents in your job application. A winning cover letter should be to the point and concise. Keep in mind the employer will receive a lot of applications and don’t have the time to read pages upon pages about your life achievements. As a result it is important that you identify the achievements that you believe are most relevant to the position you are applying for and that will make you stand out the most in the employers mind.