A sales executive’s main role is to implement strategies at an organisational level to increase sales and profitability for the organisation. A sales executive cover letter should demonstrate your ability to think strategically and to implant strategies that will contribute to the organisations growth and success. Your cover letter should include in detail your past work experience and projects you have previously worked on and career achievements. Include a description as to how your past experience can contribute positively to the organisations growth and success. Key strengths you may want consider including in your cover letter are outstanding managerial and leadership skills and the ability to think strategically.