As a salesman your main role will involve selling the products of an organisation and meeting set sales targets. A salesman cover letter should demonstrate to the employer your ability to make the product appeal to a customer and your desire to meet and exceed set targets. Include a description of your achievements to target in previous positions. Briefly describe what appeals to you about the position and the company and how this position will help you achieve your career objectives and goals. Key skills you may want to include in your cover letter are excellent selling skills, the ability to meet and exceed sales targets and a high standard of customer service skills.