General cover letters are not a good idea. People use the same general cover letter to apply for each job although each job is different. When applying for jobs it is a must that you customize each cover letter for the job you are applying to. Do not be lazy with this portion of your job search. The last thing you want to show a prospective employer is that you are lazy. Make each cover letter unique and you will be rewarded for the time and effort. You can quickly and easily change from a general cover letter to a customized, focused cover letter by simply changing one sentence on your general cover letter.