As a PR officer, your main role would be to represent the company to the public. A PR officer cover letter should display your understating of corporate communications and public relations. It is vital to demonstrate to the employer your past experience in a similar role. The employer will be seeking an individual with sufficient experience and someone who has flawless communication skills, public speaking skills, excellent relationship building and networking skills. Additional attributes that you may want to include in your cover letter are establishing and developing organizational policies and procedures, the ability to establish media relations and develop press releases.